The battle of the comics

Mon, 03/16/2009 - 02:16 by Olivier Bonaventure • Categories:

A few years ago, Juniper Networks used cartoons and humour to attack its rival cisco in a marketing campaign with companion postcards and lots of cartoons. Recently, Juniper decided to come back to traditional marketing and removed the cartoons from its website. Cisco took the opposite direction with a new marketing campaign based on flash videos : http://www.cisco.com/cdc_content_elements/flash/security/therealm/index....

Networking is becoming a commodity business were all marketing tricks are tried to convince new clients :-)

Maybe we should come back to black and white, but detailed product specifications !